Luxury childrenswear store Chocolate Clothing opens in Mell Square

Chocolate Clothing has opened a new luxury childrenswear store at 50 Drury Arcade in Mell Square, marking a new era in the boutique’s life.

To celebrate they have an Easter themed extravaganza due to be held across the bank holiday to coincide with the launch of new collections.

The store houses some of the world’s most sought after designer childrenswear, with the likes of Roberto Cavalli, Young Versace and Karl Lagerfeld, all rubbing shoulders on the boutique’s rails.

Harry Goodman, Asset Manager for IM Properties PLC, owner of Mell Square Shopping Centre, said: “Unique independent retailers are an important part of our offering, and expansions such as these are an indication that the recent £160,000 investment in Drury Arcade, and our aspirations for Mell Square are coming into fruition”.

“It’s an exciting time for the store”, added Aaron Deep, owner of Chocolate Clothing.

“The store has grown dramatically in the past 12 months, and we’re over the moon that we get to share this new chapter in the brand’s story with the shoppers of Mell Square”.